The Next Big Idea: 4 Ways To Secure Investment Funding For Your Start-Up

If you've got a great idea for a business, but no money to start with, you're going to need investors. Start-up investors provide much-needed cash flow to get your business up and running. But how do you get those investors? While you might have friends and family who are willing to invest, they may not be able to provide you with all the cash you're going to need. Here are avenues you can take to help you get the investors you need to get your business off the ground.

Angel Investors

If you're looking for an investor who will be willing to provide investment cash, as well as basic mentoring services, angel investors may be the answer to your funding shortfall. Angel investors exist for the sole purpose of helping fledgling companies get the financial backing they need to get started. In addition to the financial backing, angel investors also provide professional mentoring while the business is in its early stages.


If you have a great idea, but no money to get started with, crowdfunding can provide you with the exposure you want to get the cash you need. By advertising your business plans on a crowdfunding site, you gain immediate access to investors who are willing and able to provide you with a much-needed cash flow for your new business venture.

When choosing a crowdfunding site, it's important that you take some time to familiarize yourself with the different sites. Each crowdfunding site has different ways for grabbing the attention of would-be investors. You'll need to find the one that will work best for your particular needs.


If you don't have a physical location for your business venture, an incubator may be what you need to get your business started. Incubator investors provide cash flow, assistance with the development of your business model, as well as physical space within an office. It's important to note that some incubators will require a percentage of your company, which means you'll need to decide how much of a percentage you're willing to relinquish for the investment.

Private Equity Firms

Private equity firms are another lucrative way to fund your start-up. Most private equity firms look for start-ups that are in the very early stages of development. They also look for companies that have the biggest opportunity for growth. If you're in the early stages of development and have a fully developed business plan, you should consider looking to private equity firms for your start-up money.

Starting a business is never easy, especially if you don't have the cash to do it with. Finding the right investor will help you get your business up and running. Use the tips provided here to find the right investment opportunities for your start-up.